Panasonic PAVCSE restructures into three separate business units for broadcast, display and projector

Christian Sokcevic appointed to lead new Broadcast business unit (Wiesden)

Panasonic Marketing Europe GmbH has today announced that Panasonic Audio Visual Company System Europe (PAVCSE) has restructured its professional audio visual divisions into three separate business units broken down by Broadcast, Projection and Display. Christian Sokcevic has been appointed Director to lead the new ProAV (Broadcast) division; Yojiro Matsubara, Director of the Professional Display unit, will continue in the role he took on in January 2011. Masaki Arizono, Managing Director of PAVCSE, will also take on responsibility for the Projector business unit.

Commenting on the realigned structure Masaki Arizono, Managing Director of PAVCSE said: “Panasonic’s professional AV divisions all made a strong recovery following the economic downturn; however regardless of financial strength we know we cannot stand still if we are to further expand our business in Europe. Panasonic is committed to becoming the number one ranking B2B business for customer satisfaction in this region and we recognize we are best placed to achieve this by offering specialist support across individual product categories.”

Commenting on his new position Christian Sokcevic said: “I’m delighted to be taking on the challenge of leading the new ProAV business unit. We are excited to be bringing innovation in 2011, with an extended product line-up and latest developments in the area of large sensor technology as well as 3D. The reorganisation positions us to meet our strategic goals and we’re confident that it will be well received by our customers.”